With over 15 years in the industry, Sofi has evolved from a singular creative voice into a fully interdisciplinary artist—driven not by trend, but by instinct. What began in one medium has expanded naturally into many.
Her songwriting, production, and photography, all feed into a cohesive, ever-deepening vision resulting in work that moves seamlessly between sound and image, crafting worlds that feel both cinematic and deeply personal. Each discipline sharpens the other, culminating in art that is layered, intentional, and impossible to confine.
This isn’t just a portfolio—it’s the accumulation of years spent refining, exploring, and becoming.
FIERCELY INDEPENDENT SINCE 2015
FIERCELY INDEPENDENT SINCE 2015
POPDONERIGHT ®
At Pop Done Right we’ve done things our way from day one. We’re proud to have been a beacon of integrity in the music industry for over a decade. Consistently championing originality over trends, we’ve maintained independence while strategically partnering with major players - striking a rare balance between creative freedom and global reach. Our commitment to repertoire and long-term artist development speaks volumes, making us not just a label but a home.
Sofi has released all her music through Pop Done Right for well over a decade, the most notable of which is Flex Your Way Out feat. Blackbear.
SONGWRITING & PRODUCTION
Music the foundation of Sofi’s creative universe—the place everything begins and returns to. With over 15 years in the industry, her sound has evolved into something instinctive, genre-fluid, and uniquely hers. As a songwriter, producer, and artist, she crafts honest records —where every lyric, melody, and detail serves a purpose. Deeply rooted in personal experience and shaped by years of overcoming, Sofi’s songwriting is built to connect on a deeper level.
Sofi is an accomplished artist and songwriter with a proven track record of both creative and commercial success. Early in her career, Sofi wrote the soundtrack for the coveted German Trilogy Rubinrot releasing the title track and selling over 50,000 copies independently. Her work has also been widely recognized across film and television with multiple placements including The Morning Show, Big Little Lies and the film Contra.
Having migrated towards production in the later part of her career, she has released a number of entirely self written & produced projects like her 2024 EP I’ll Still Throw a Punch Falling Backwards and in 2025, her album Like I Won’t Bleed For This - as well as producing for others, including El Single by Spanish rapper Gloosito.
As part of the production duo HIM+HER‍ ‍Sofi produces the artists of GIFTED.
Vocal Packs
Boutique vocal packs for select producers & collaborators. Crafted monthly. Request access here or complete the form for custom packs.
GIFTED
is a boutique, all-encompassing record label and creative home.
Dedicated to discovering and developing the next wave of emerging talent from the Canary Islands. For too long, artists have been forced to leave the islands in search of the infrastructure and opportunities needed to grow their careers. Many can’t afford that leap in their early stages — often leading them to sign unfavorable deals that compromise their artistry. We’re here to change that.
By offering everything in-house — from production, mixing and creative direction to branding, strategy, and release, we provide our artists with the tools to build sustainable, long-term careers without being forced to leave home. Because we want that to be an option, not a must. Our mission is to build career-long partnerships with every artist in our roster and give the islands’ finest a global platform, on their own terms.
Rooted in community and committed to excellence, GIFTED is here to make a difference.
Somos un sello discográfico boutique y un centro creativo integral dedicado a descubrir y potenciar a la nueva generaciĂłn de talento emergente de las Islas Canarias. Durante años, la mayorĂa de artistas canarios se han visto obligados a dejar su tierra para encontrar la infraestructura y las oportunidades necesarias para hacer crecer sus carreras. No todos pueden permitirse ese salto en sus comienzos, y eso a menudo los lleva a firmar acuerdos poco favorables que limitan su desarrollo artĂstico. Nosotros estamos aquĂ para cambiarlo.
AquĂ ofrecemos todo bajo un mismo techo: producciĂłn, mezcla, direcciĂłn creativa, branding, estrategia y lanzamiento. Nuestro objetivo es dar a los artistas todas las herramientas necesarias para construir carreras sĂłlidas y duraderas sin tener que marcharse, porque creemos que irse debe ser una opciĂłn, no una obligaciĂłn.
Nuestra misiĂłn es crear relaciones a largo plazo con cada artista de nuestro roster y llevar el talento de las islas al mundo, respetando siempre su identidad y su visiĂłn.
Con raĂces en la comunidad y un firme compromiso con la excelencia, GIFTED nace para marcar la diferencia.
Roster :
SOFISHOTIT®
Photography has been an integral part of Sofi’s career - mostly in front of the camera and, as of late, also behind it. Shooting exclusively on film and exploring new ways to tell stories.
More here.
